Data-Backed Marketing Solutions

Hello, my name is Alex

I’m a marketing specialist with over four years of experience in local business, tech, and community building. I graduated from MacEwan University with a major in marketing and a minor in business intelligence. This unique combination has helped me carve out a niche where I leverage current company data to drive more effective marketing decisions. My data-first approach is the key to my success, ensuring that every strategy I implement is backed by reliable, fact driven insights.

In addition to my passion for data-driven marketing, I am a dedicated member of the Edmonton community with a strong commitment to helping local businesses thrive. Unlike other marketing agencies, I adopt a hands-on approach with my clients, integrating closely with their teams to ensure that our collaboration feels seamless and impactful.

If these pillars resonate with you, I believe we would make a great cultural fit. Book an appointment below to explore how we can work together to achieve your goals

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My Services

I specialize in crafting and executing paid advertising campaigns across major platforms such as Google, Meta, and LinkedIn. My data-driven approach ensures that every campaign is tailored to drive significant sales growth, evidenced by a 173% increase in marketing leads for one of my clients. Regardless of your budget, I optimize every dollar to maximize your return on investment.
Beyond paid advertising, my SEO skills are dedicated to enhancing your website's visibility, ensuring it performs at its best and achieves top rankings in organic search results.
This is where my biggest passion lies- I specialize in analyzing data to support and enhance a company’s marketing efforts. My role involves gathering, cleaning, and interpreting data through various methods, such as surveys, website analysis and sales data. By reviewing marketing campaign results, I help businesses optimize their strategies, whether it’s increasing revenue, improving reach, or boosting engagement.
As a business owner, tracking how your customers find you and continually optimizing that process is crucial. I help businesses develop comprehensive systems that monitor their marketing funnel—from the first website visit to the final purchase. By analyzing this data, I provide actionable insights that streamline processes, enhance consumer connections, and ultimately boost revenue.
If you’ve worked with me before, you know how much I value research. Drawing on the skills I developed during my bachelor’s degree, I excel at interpreting secondary data and translating it into meaningful insights for business owners. Additionally, I have extensive experience in designing surveys that ask the right questions, resulting in actionable outcomes when analyzed. Whether you need industry reports, target market identification, or competitive analysis, I’m here to help.

Testimonials

“Alex’s in-depth knowledge and expertise consistently deliver results. Her ability to manage campaigns and initiatives from start to finish ensures seamless execution and outstanding outcomes."

-Amir Reshef, CEO of Fairly Staffing
"Alex is an absolute rockstar. Four years, three companies, and countless successes later, I can confidently say that her knowledge and passion is unmatched. I highly recommend working with her if you’re looking for an uptick on your marketing efforts!"

-Alli Harrison, Freelance Marketer
"Alex ran an incredible virtual campaign with us!"

-Aidan Theroux, Communications Coordinator at Building Trades of Alberta
Before working with Alex, our marketing relied on intuition rather than data. Alex revolutionized our approach with her attention to detail, data collection skills, and ability to ask the right questions. She transformed how we communicate our unique value proposition, always delivering results and continuously refining her methods. She's the best!

-Amy Hayduk, CCO Wild Heart Collective